About Web Site “Terms of Use”

A Terms of Use agreement or Terms and Conditions, as it is sometimes called, is an important part of an e-commerce website. A Terms of Use agreement is important for limiting the potential liability of website owners and operators, protecting intellectual property rights, and establishing other contractual terms or policies relating to the use of the site. A Terms of Use agreement can also serve as an important marketing tool by setting the tone and providing information about the substance of the website.